Essays about: "customer and marketing"

Showing result 1 - 5 of 883 essays containing the words customer and marketing.

  1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  3. 2. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

  4. 3. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

  5. 4. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  6. 5. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE