Essays about: "customer and marketing"

Showing result 1 - 5 of 707 essays containing the words customer and marketing.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Coexistence and collaboration between different retail agglomerations

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Märtha Nilsson; Darien Salih; [2019]
    Keywords : Retail; agglomerations; coexistence; collaboration; attributes; retail agglomeration attractiveness;

    Abstract : During the past decades, the establishment of external shopping centers have been increasing, causing debates on how they affect the viability and vitality of city centers. Instead of studying them as individual actors that are in competition with each other, it is interesting to examine them as components that together make cities complete trading destinations. READ MORE

  3. 3. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  4. 4. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  5. 5. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ella Gaddefors; Shahira Hashem; [2019]
    Keywords : Intraorganizational sales team; team design; team processes; formalization; heterogeneity; communication; proactiveness; alignment of goals; customer relationship;

    Abstract : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. READ MORE