Essays about: "customer and marketing"

Showing result 1 - 5 of 702 essays containing the words customer and marketing.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 2. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  4. 3. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ella Gaddefors; Shahira Hashem; [2019]
    Keywords : Intraorganizational sales team; team design; team processes; formalization; heterogeneity; communication; proactiveness; alignment of goals; customer relationship;

    Abstract : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. READ MORE

  5. 4. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  6. 5. The need for speed : A study of how a new digital tool can affect B2B relationships

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Josefin Hellsten; Johan Näsström; [2019]
    Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

    Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE