Essays about: "customer and marketing"

Showing result 1 - 5 of 757 essays containing the words customer and marketing.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. READ MORE

  3. 2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 4. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  6. 5. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE