Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 72 essays containing the words Multinational Company strategy.

  1. 1. Corporate Social Responsibility from Employee Perspective - The Influencing Factors and Strategic Implications of Employee Perception

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Viivi Griinari; Đorđe Tasić; [2019]
    Keywords : corporate social responsibility; employee engagement; CSR strategy; CSR communication; employee perception; Business and Economics;

    Abstract : Growing global challenges such as poverty and climate change push companies to find new ways to tackle these issues and consequently, Corporate Social Responsibility (CSR) has become an indispensable priority for business leaders. Furthermore, a correlation between CSR and employee engagement has been identified, and as employees are often considered as one of the most important stakeholders, companies are increasingly utilizing CSR as a tool to strengthen employee engagement. READ MORE

  2. 2. Involving While Evolving: A case study of Alfa Laval’s internal CSR communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Power; [2019]
    Keywords : CSR; Corporate Social Responsibility; Sustainability; UN Sustainable Development Goals; SDGs; Employee Awareness; Employee Involvement; Internal Communication; CSR Communication; Internal CSR Communication; Alfa Laval; Social Sciences;

    Abstract : There is an increasing need for companies to showcase and communicate their Corporate Social Responsibility (CSR) initiatives to stakeholders, yet the majority of former research on CSR communication provides little insight into how CSR is communicated to internal stakeholders. This thesis aims to understand from an employee and managerial perspective how a Swedish CSR frontrunner communicates its CSR efforts to internal stakeholders and how the company uses internal CSR communication to involve its employees in CSR initiatives. READ MORE

  3. 3. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  4. 4. Internationalization strategy choice for micromultinationals: a development framework

    University essay from KTH/Industriell Management

    Author : Ginés Sánchez; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; ResourceBased View; VRIO tool; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; ResourceBased View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micromultinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  5. 5. Gender Equality across Global Organizations: Towards a Framework for Increasing Gender Equality

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARIA NORBERG; [2018]
    Keywords : Gender; Gender Equality; Global Organizations; Change management; Culture; Cultural change; Cross-cultural management; Strategy; Diversity; Inkludering; UN; SDG; Czech Republic; Sweden; United Kingdom; United States.; Kön; Jämställdhet; Globala organisationer; Förändringshantering; Kultur; Kulturförändring; Tvärkulturell ledning; Strategi; Mångfald; Inkludering; FN; SDG; Tjeckien; Sverige; Storbritannien; USA;

    Abstract : The main purpose of this thesis is to analyze how Global Organizations work with Gender Equality, what type of challenges they experience and how they can be addressed. Secondarily, it addresses how Global Organizations can create an international Gender Equality strategy and how Gender Equality work differs among four countries. READ MORE