Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 70 essays containing the words Multinational Company strategy.

  1. 1. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  3. 2. Internationalization strategy choice for micromultinationals: a development framework

    University essay from KTH/Industriell Management

    Author : Ginés Sánchez; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; ResourceBased View; VRIO tool; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; ResourceBased View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micromultinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  4. 3. Gender Equality across Global Organizations: Towards a Framework for Increasing Gender Equality

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : MARIA NORBERG; [2018]
    Keywords : Gender; Gender Equality; Global Organizations; Change management; Culture; Cultural change; Cross-cultural management; Strategy; Diversity; Inkludering; UN; SDG; Czech Republic; Sweden; United Kingdom; United States.; Kön; Jämställdhet; Globala organisationer; Förändringshantering; Kultur; Kulturförändring; Tvärkulturell ledning; Strategi; Mångfald; Inkludering; FN; SDG; Tjeckien; Sverige; Storbritannien; USA;

    Abstract : The main purpose of this thesis is to analyze how Global Organizations work with Gender Equality, what type of challenges they experience and how they can be addressed. Secondarily, it addresses how Global Organizations can create an international Gender Equality strategy and how Gender Equality work differs among four countries. READ MORE

  5. 4. Internationalization strategy choice for micro-multinationals: a development framework

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gines Sanchez Navarro; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  6. 5. Did Huawei Fail in the Crisis? : Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jiashu Han; [2018]
    Keywords : Huawei; social media; multinational technology company; crisis communication strategy; cultural context;

    Abstract : This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. READ MORE