Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 84 essays containing the words Multinational Company strategy.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  2. 2. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

  3. 3. Do the right thing- A paradox theory approach to corporate sustainability strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Maximilian Anstrén; Viktor Espeling; [2021-06-24]
    Keywords : Corporate Sustainability; Organisational tensions; Paradox theory; Sustainability strategy; Performing paradoxes; Organising paradoxes; Case study;

    Abstract : Through a never-before-seen momentum, the concept of corporate sustainability has become a considerable part of the corporate world. In the past couple of years, more and more multinational corporations have tried to develop and integrate a sustainability strategy encompassing environmental-, social and economic aspects within their organisations, often with a mainstream, for-profit strategy. READ MORE

  4. 4. What aspects affect inter-organizational knowledge transfer in different company sizes? An exploratory study

    University essay from Högskolan i Halmstad

    Author : Claes Andersson; Aizhan Stanbayeva; [2021]
    Keywords : Knowledge transfer; inter-organizational; organizational level; multinational coorporation; MNC; large company; LC; small or medium enterprises; SME;

    Abstract : Purpose - The purpose of this thesis is to explore aspects that affect inter-organizational knowledge transfer (KT), at the organizational level, from different sized companies such as small and medium enterprise (SME) and large or multinational company (LC/MNC), separately, to their partners.Design/methodology/approach - This thesis conducted a qualitative study with a deductive approach, using two companies in Sweden that belong to the hospitality industry and health sector, one SME, and one LC/MNC in order to explore the aspects that affect inter-organizational knowledge transfer by applying a theoretical framework based on existing literature. READ MORE

  5. 5. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

    University essay from Umeå universitet/Företagsekonomi

    Author : Emma Nydén; Lovisa Svensson; [2021]
    Keywords : Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

    Abstract : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. READ MORE