Essays about: "Multinational Company strategy"

Showing result 1 - 5 of 72 essays containing the words Multinational Company strategy.

  1. 1. Unlocking the synergies between Corporate Sustainability and Employee Engagement - A case study on how to incorporate sustainability into engagement strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Gyllensvaan; Viktoria Österby; [2020-06-29]
    Keywords : Employee engagement; corporate sustainability; HRM; strategy;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Thriving towards extreme openness : A way of facilitating Fuzzy front-end activities by using communication technology

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Leila Mohammed; Matilda Lidén; [2020]
    Keywords : Fuzzy front-end; Open innovation; Social exchange theory; Information and communication technology; Distance based communication;

    Abstract : Purpose – This study has two different purposes. First, we aim to understand and describe the new phenomenon of extreme openness within the area of open innovation by answering the following question: How can this new concept of extreme openness within the Fuzzy front-end be understood and described? The second purpose of this study is to investigate how Fuzzy front-end activities can be held at a distance by answer the following question: Which technology-based communication can facilitate distance-based Fuzzy front-end activities? Method – This study was conducted as an abductive single case-study of the Fuzzy front-end process where extreme openness is performed at a multinational conglomerate company. READ MORE

  3. 3. Strategic Actions in Response to Uncertainty

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miika Elomaa; Jonatan Nord; [2020]
    Keywords : Brexit; banking industry; car industry; strategy; uncertainty; Business and Economics;

    Abstract : The purpose of this thesis was to identify the strategic actions taken by multinational firms in the banking and automotive industries in response to Brexit, complementing the development of Brexit-based literature. A secondary purpose was to present the actions’ relation to previous theoretical and categorical models concerning strategy, facilitating a categorical model for further instances of similar uncertainty. READ MORE

  4. 4. Corporate Social Responsibility from Employee Perspective - The Influencing Factors and Strategic Implications of Employee Perception

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Viivi Griinari; Đorđe Tasić; [2019]
    Keywords : corporate social responsibility; employee engagement; CSR strategy; CSR communication; employee perception; Business and Economics;

    Abstract : Growing global challenges such as poverty and climate change push companies to find new ways to tackle these issues and consequently, Corporate Social Responsibility (CSR) has become an indispensable priority for business leaders. Furthermore, a correlation between CSR and employee engagement has been identified, and as employees are often considered as one of the most important stakeholders, companies are increasingly utilizing CSR as a tool to strengthen employee engagement. READ MORE

  5. 5. Involving While Evolving: A case study of Alfa Laval’s internal CSR communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Power; [2019]
    Keywords : CSR; Corporate Social Responsibility; Sustainability; UN Sustainable Development Goals; SDGs; Employee Awareness; Employee Involvement; Internal Communication; CSR Communication; Internal CSR Communication; Alfa Laval; Social Sciences;

    Abstract : There is an increasing need for companies to showcase and communicate their Corporate Social Responsibility (CSR) initiatives to stakeholders, yet the majority of former research on CSR communication provides little insight into how CSR is communicated to internal stakeholders. This thesis aims to understand from an employee and managerial perspective how a Swedish CSR frontrunner communicates its CSR efforts to internal stakeholders and how the company uses internal CSR communication to involve its employees in CSR initiatives. READ MORE