Essays about: "service marketing in hotel industry"

Showing result 1 - 5 of 12 essays containing the words service marketing in hotel industry.

  1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  2. 2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  3. 3. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lönnemark; Louise Renman; [2018]
    Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE

  4. 4. CSR's effect on brand image

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
    Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

    Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?” This study has a positive and deductive approach with a cross sectional design. READ MORE

  5. 5. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE