Essays about: "Alexander Fridolf"

Found 1 essay containing the words Alexander Fridolf.

  1. 1. The Process of Distributor Selection among SMEs. A multiple-case study in the Healthcare Sector

    University essay from Göteborgs universitet/Graduate School

    Author : Anton Alexandersson; Alexander Fridolf; [2015-07-10]
    Keywords : Distributor Selection; Small and Medium Sized Enterprises; Strategic Decision Making;

    Abstract : Abstract An increasing amount of small and medium sized enterprises make the decision to expand the business outside the domestic market. Due to the restricted resources of SMEs, the entry mode options are limited and entering a market through a distributor is often the most viable option. READ MORE