Essays about: "customer loyalty questionnaire"

Showing result 1 - 5 of 51 essays containing the words customer loyalty questionnaire.

  1. 1. The Extent of Customer Data : A study of creating value from customer data for the finance department.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Limbäck; Semer Said Yahya; [2021]
    Keywords : Customer data; Customer loyalty; Cross-functional teams; Finance-department; Decision-making; Predicting; Value creation.; Beslutsfattande; Finansavdelning; Förutsägelser; Kunddata; Kundlojalitet; Tvärfunktionella team; Värdeskapande;

    Abstract : Among the diverse perspectives of value creation throughout history, recent studies imply that CFOs and finance officials can contribute to a holistic value creation process by integrating different business values. Therefore, this study aims to research whether the current dilemma of intangible assets (customer data) plays an important role in financial activities to lead to business value creation. READ MORE

  2. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  4. 4. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  5. 5. Satisfaction, Trust and Loyalty following Returns in E-commerce – A Conceptual Model : A quantitative study on the return process from a consumer perspective.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Nils Fohlin; Gustav Hultman; [2020]
    Keywords : Satisfaction; Trust; Loyalty; E-commerce; Returns; Return Process;

    Abstract : The purpose of this study is to explore how the return process in e-commerce affects customers’ return satisfaction, trust and loyalty by developing a conceptual model of these relationships. An additional aim is to investigate how return satisfaction is correlated to trust and loyalty and finally to investigate how trust mediates the relationship from return satisfaction to loyalty. READ MORE