Essays about: "Alexis Piippo"

Found 2 essays containing the words Alexis Piippo.

1. 1. How the Swedish Market for Wild Caught Fish is Shaped by Voluntary Sustainability Standards

   University essay from Göteborgs universitet/Graduate School

   Author : Christoffer Pettersson; Alexis Piippo; [2015-07-08]
   Keywords : Voluntary sustainability standards; market practice; market-based instruments; governmentality; wild caught fish;

   Abstract : Abstract This article deals with how the global northern market for wild caught fish is shaped by voluntary sustainability standards (VSS). Specifically, it investigates how different market norms introduced by both mainstream- and niche market VSS affect what market actors do in practice. READ MORE

3. 2. Relationship Marketing -One Way to Increase Customer Value

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Alexis Piippo; Rikard Jonsson; [2013-07-12]
   Keywords : relationship marketing; customer-experience; customer-perception; customer-value; consumer-electronic branch;

   Abstract : .... READ MORE