Essays about: "Algorithmic Virality"

Found 1 essay containing the words Algorithmic Virality.

  1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE