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Found 2 essays matching the above criteria.

1. 1. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Malin Karlsson; Sandra Karlsson; Amanda Malmberg; [2015]
   Keywords : Purchase intentions; Information privacy concerns IPC ; Online personalized advertising; Involvement;

   Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE

3. 2. How Corporate Social Responsibility affect brand image - A qualitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petter Hallberger; Amanda Malmberg; [2014]
   Keywords : CSR; Corporate Social Responsibility; Corporate Sustainability; Brand image; Sustainable strategic advantage; Business strategy;

   Abstract : Background The market together with the demands on companies are ever-changing and it has for long been a growing trend for companies to work in a responsible way towards its society, Corporate Social Responsibility (CSR). CSR gives the opportunity of improving a company‟s brand image, but it has yet to been explored which dimensions of the well known- and cited CSR pyramid, that affect brand image among consumers. READ MORE