Essays about: "Amanda Utbys"

Found 2 essays containing the words Amanda Utbys.

  1. 1. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Amanda Utbys Nerac; Veera Niemi; [2021]
    Keywords : Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

    Abstract : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. READ MORE

  3. 2. There is money at the Bottom of the Pyramid : Exploring critical business activities in a Sustainable Business Model at the Bottom of the Pyramid

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Gloria Awortwe; Amanda Utbys; Yuting Zou; [2020]
    Keywords : Business Models; Sustainable Business Model; Bottom of the Pyramid; Business Activities;

    Abstract : .... READ MORE