Essays about: "Amelie Johnson"

Found 2 essays containing the words Amelie Johnson.

1. 1. The Silence of Dissatisfied Customers: An Exploratory Research in an Online Context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sara Dahlgren; Amelie Johnson; [2016]
   Keywords : Strategic brand management; dissatisfied customers; non-complainer; silent dissatisfied; and failure to satisfy.; Business and Economics;

   Abstract : Purpose: To explore the phenomenon of silent dissatisfied customers in an online context. Theoretical perspective: In addition to the strategic brand management a customer perspective is grasped. Furthermore, the study explores areas related to service recovery and consumer behaviour. READ MORE

3. 2. Online Reviews - What Motivates You? : A qualitative study of Customers' Motivation to Write Online Reviews 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sara Dahlgren; Amelie Johnson; Caroline Liljenberg; [2015]
   Keywords : Motivation; motivational factors; online reviews; user generated content; electronic word of mouth;

   Abstract : Background: To understand the consumers’ motivation to write online reviews is of importance, especially for companies since a large number of reviews have a positive influence on sales. Previous research has been done regarding what motivate consumers to provide user generated content, online word of mouth and also, to some extent, online reviews. READ MORE