Essays about: "Ann-Katrin Herke"
Found 1 essay containing the words Ann-Katrin Herke.
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1. Brand authenticity on Instagram: Consumers’ perspective on beauty brands
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE
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