Essays about: "Ann-Katrin Herke"

Found 1 essay containing the words Ann-Katrin Herke.

  1. 1. Brand authenticity on Instagram: Consumers’ perspective on beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ann-Katrin Herke; [2022]
    Keywords : Social Sciences;

    Abstract : Capturing how consumers understand brand authenticity is a prominent quest by scholars. However, the concept is characterized by its multiplicity of meanings. Especially in the context of social media, the meaning of brand authenticity remains uncaptured. READ MORE