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1. 1. The Role of Culture : A Study of Swedish Companies Advertising in China

   University essay from IHH, Företagsekonomi

   Author : Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
   Keywords : China; advertising; role of culture;

   Abstract : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. READ MORE