Essays about: "Axfood marketing"
Showing result 6 - 6 of 6 essays containing the words Axfood marketing.
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6. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE