Essays about: "Ayla Orso"

Found 1 essay containing the words Ayla Orso.

  1. 1. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elsa Stjernkvist; Ayla Orso; [2022]
    Keywords : Gamification; online shopping; consumer perception; mechanics; dynamics; aesthetics; game elements; qualitative research; marketing;

    Abstract : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. READ MORE