Essays about: "Ayla Orso"
Found 1 essay containing the words Ayla Orso.
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1. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. READ MORE
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