Essays about: "B2C branding"

Showing result 16 - 17 of 17 essays containing the words B2C branding.

  1. 16. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  3. 17. Branding At Trade Shows : How subcontractors use trade shows to strengthen their brand

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Karl-Johan Andersson; Simon Alm; Jörgen Andersson; [2007]
    Keywords : Trade shows; branding; subcontractors;

    Abstract : Background: Branding is a way for companies to differentiate their products and services from its competitors in the fierce competition in business today. This phenomena has up until recently mostly been used in the B2C context, but the importance of branding in the B2B context has been more and more acknowledged. READ MORE