Essays about: "B2C branding"

Showing result 11 - 15 of 17 essays containing the words B2C branding.

  1. 11. Employer Branding A case study of B2B and B2C

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Daniel Foogel; Elisa Stuart; [2012-07-03]
    Keywords : ;

    Abstract : .... READ MORE

  3. 12. The role of brand equity in B2B : A comparative cross industrial analysis

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Hooman Sabzehzar; [2012]
    Keywords : Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.;

    Abstract : Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. READ MORE

  4. 13. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  5. 14. Social Media Challenges for B2B Organizations : A case study of a large manufacturer

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Greger Berglund; Markus Nilsson; [2011]
    Keywords : Social Media; B2B; Marketing; Branding; Social Media Marketing; Manufacturing;

    Abstract : When looking at the engagement of social media in general we see that business-to-business (B2B) companies have a significantly lower day-to-day usage compared to business-to-consumer (B2C) companies even though there are more B2B companies present in the social media space. By studying a B2B company in the midst of implementing social media in their efforts to enhance their marketing capabilities we want to know if there are any specific reasons for these facts. READ MORE

  6. 15. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE