Advanced search

Found 2 essays matching the above criteria.

1. 1. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : August Bergsten; [2021]
   Keywords : Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

   Abstract : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. READ MORE

3. 2. Is Politics Downstream from Personality? The Five Factor Model’s Effect on Political Orientation in Sweden

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Konstantin Felix Löwe; [2019]
   Keywords : Big Five; Five Factor Model; personality; political attitudes; political orientation; ideology; BFI-10; Femfaktormodellen; personlighet; politiska attityder; ideologi; Law and Political Science;

   Abstract : Differences in political orientation are partly rooted in personality, with left-wing political attitudes being predicted by Openness to Experience and right-wing attitudes by Conscientiousness. This has been validated across numerous studies from different countries. READ MORE