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  1. 1. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE