Essays about: "Business Administration and management"

Showing result 6 - 10 of 201 essays containing the words Business Administration and management.

1. 6. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

3. 7. The effects of Fraud and Embezzlement in the organizational structures

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Safia Nyandwi; Ikram Mohamedbrhan; Dima Saadallah; [2023]
   Keywords : Fraud and Embezzlement; Organizational structure; Organizational Change Management OCM ; Corruption inequality injustice; Ethic and transparency;

   Abstract : Level: Bachelor thesis in Business and Administration  Institution: School of business, Society and engineering, Mälardalen University Authors: Ikram Mohamedbrhan, Safia Nyandwi, Dima Saadallah Title: The effects of Fraud and Embezzlement in the organizational structures Supervisor: Stylianos Papaioannou  Keywords: Fraud and Embezzlement, Organizational structure, Organizational Change Management (OCM), Corruption inequality /injustice, Ethic and transparency Research question: How does embezzlement and fraud affect the disparities in organizational structures? Purpose: The purpose of this thesis is to analyze the effect of fraud and embezzlement in organizational structures specifically focusing on the disparities of the tall and flat organizational structures. Method: Semi-structured interviews were conducted as part of the thesis' qualitative research methodology. READ MORE

4. 8. "Motherhood Means Business: a motivational factor behind entrepreneurship?” A qualitative study of what can motivate a mother to become an entrepreneur

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Molly Eklund; Stina Svensson; Isa Stinger; [2023]
   Keywords : Mother entrepreneurship; motivational factors; Push and Pull theory; Opportunity recognition; Business and Economics;

   Abstract : Title: Motherhood Means Business: a motivational factor in entrepreneurship Seminar date: 1 June 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, 15 University Credit Points Authors: Molly Eklund, Isa Stinger & Stina Svensson Advisor: Ziad El-Awad Keywords: Mother entrepreneurship; motivational factors; Push and Pull theory; Opportunity recognition. Research question: Can motherhood generate motivational factors that positively affect a mother’s choice to become an entrepreneur? If so, what can characterize them and how can they function? Purpose: The purpose of this essay is to examine how mothers get positively affected by their children and how this can result in entrepreneurial activities. READ MORE

5. 9. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anikó Ács; Jelia Agiden; [2023]
   Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

   Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

6. 10. Knowledge sharing and relational processes in global, virtual teams : A qualitative case study in a global organisation

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Sofia Martinsson Broström; Nathalie Skoglund; [2023]
   Keywords : Global virtual work environment; communication; virtual work environment; knowledge sharing; trust in virtual team; relational processes in virtual team; global leaders; global employees;

   Abstract : Title: Knowledge sharing and relational processes in global, virtual teams – A qualitative casestudy in a global organisation Level: Thesis for master’s degree in international business administration & management Authors: Sofia Martinsson Broström & Nathalie Skoglund Supervisor: Carina Holmgren Date: June 2, 2023 Aim: The aim of this study is to explore the opportunities and challenges in knowledge sharing in virtual global teams. Method: In this case study, a qualitative method has been applied using semi-structured interviews. READ MORE