Essays about: "Business Administration and management"
Showing result 16 - 20 of 201 essays containing the words Business Administration and management.
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16. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalens University Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing. Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE
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17. Resisting Warwick of the Future
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE
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18. Determinants of Mergers & Acquisitions Activity : A quantitative study on public Swedish firms
University essay from Umeå universitet/FöretagsekonomiAbstract : This study investigates the effect of monetary policy, focusing on repo rate and the expansion of QE programs, on Mergers and Acquisitions activity in publicly listed companies on the Swedish Stock Exchange. The study also investigates whether there are significant relationships between companies’ acquisition activity, their solvency or liquidity ratios. READ MORE
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19. Investigation into project management tools andtechniques currently used in practice
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-01 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Malak Shammakh (1993/08/23), Noura Touma (1996/06/05), Volodymyr Trykoz (2000/05/16) Title: Investigation into PM tools and techniques currently used in practice. Supervisor: Ali Farashah Keywords: Projects, Management tools, project management, management in practice, adoption, engineering/manufacturing Research questions: RQ1: What kind of tools, methods, and techniques do project managers use in the engineering/manufacturing companies, and why? RQ2: What are the factors that influence the process of adoption of PM techniques by project managers? Purpose: This research attempts to investigate which tools, models, and systems are used in practice by the working project managers, in engineering/manufacturing companies in Sweden. READ MORE
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20. Management Control of Tomorrow – Expectations and preferences affecting business students ́ motivation and job satisfaction, and the consequences for management control
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose is to investigate what the next generation of employees prefer and expect, to be satisfied and motivated at work. It should also be shown, what they prioritise, when comparing two different items. READ MORE
