Essays about: "Business Experimentation"

Showing result 11 - 15 of 37 essays containing the words Business Experimentation.

1. 11. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

3. 12. Lean Startup as a Tool for Digital Business Model Innovation : Enablers and Barriers for Established Companies

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Maja Beisheim; Charline Langner; [2021]
   Keywords : Lean Startup; Digital Buisness Model Innovion; Business Models; Agile Methods; Business Experimentation; Established Companies;

   Abstract : Background: The rapidly changing world of digital technologies forces many companies to undertake a digital shift by transforming existing business models into digital business models to achieve sustainable value creation and value capture. Especially, for established companies, that have been successful leaders before the dot-com bubble (1995-2000) and whose business models have been threatened by the emergence of digital technologies, there is a need for a digital shift. READ MORE

4. 13. Circular Fashion In Practice: A qualitative study on circular business model implementation in the fashion ecosystem

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sandra Gerdin; Paula Vega; [2021]
   Keywords : circularity; circular economy; ecosystem; circular business models; fashion industry;

   Abstract : The circular economy entails great challenges and opportunities for the fashion industry. One main aspect of the transition towards circularity is knowing how to capture the value that these new opportunities will create. Currently, the fashion industry is struggling to take concise action when it comes to activating circularity in practice. READ MORE

5. 14. RCS Chatbots vs. Single- purpose Apps

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Erik Cruz; Anton Svanborg; [2021]
   Keywords : RCS; RBM; Rich Communication Services; GSMA; Business Messaging; Chatbot; OTT;

   Abstract : The Rich Communication Service (RCS) aims to be the default messaging protocol in mobile devices. The native integration of RCS opens up the possibility of RCS chatbots replacing single-purpose apps. This report analyzes this possibility through in-depth experimentation of the chatbot functionality, followed by user testing of the chatbot features. READ MORE

6. 15. How do cities work with transformative change? Malmö’s and Copenhagen’s approach to energy efficiency in buildings

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Paulina Lis; [2020]
   Keywords : cities; energy; energy efficiency; transitions; sustainability; buildings; green buildings; energy transitions; Business and Economics;

   Abstract : Global inefficient energy use poses a significant risk to climate change and air quality worldwide; therefore, there is an urgent need to transform today's energy system into one that is rooted in efficiency. The building sector represents an opportunity to reduce energy use and has the potential to unlock additional co-benefits. READ MORE