Essays about: "Business and Economics"

Showing result 6 - 10 of 6067 essays containing the words Business and Economics.

  1. 6. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 7. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  4. 8. Motivating Through Time: Understanding the Motivational Implications of Reduced Work Hours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simon Engman; Felix Haglund; Erik Söderpalm; [2024]
    Keywords : Motivation; Self-determination theory; Work-life balance; Reduced work hours; Organisational culture; Business and Economics;

    Abstract : .... READ MORE

  5. 9. A reasonable redeployment - A comparative study about redeployment for redundancy in Sweden and Germany

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Sara Ekvall; Tilde Petersson; [2024]
    Keywords : Redeployment; Omplacering; Versetzung; Redundancy; Arbetsbrist; Arbeitskäftemangel; Lagen om anställningsskydd; Kündigungsschutzgesetz; Qualification; Status; Location; Business and Economics; Law and Political Science;

    Abstract : This essay explores the obligation to redeploy as a result of redundancy, conducting a comparative analysis of the redeployment processes in Sweden and Germany. The purpose of the essay is to examine what constitutes a reasonable redeployment in each country and identify differences and similarities in their respective legislation. READ MORE

  6. 10. Djerf Avenue’s Pajama Fight: A case of online duplicates

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Selestina Vaiciunaite; Louise Marie Charlotte Abicht; Zuzanna Zuk; [2024]
    Keywords : Business and Economics;

    Abstract : .... READ MORE