Essays about: "Dimitra Papangeli"

Found 3 essays containing the words Dimitra Papangeli.

  1. 1. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  3. 2. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  4. 3. Millennials in Sweden take breaks from Facebook but cannot quit : A qualitative study to understand how Millennials in Sweden are affected by taking a break from Social Media, Facebook case.

    University essay from

    Author : Dimitra Papangeli; [2022]
    Keywords : social media addiction; Facebook; social media break; Facebook addiction factors;

    Abstract : Background:          Social Media are part of everyday life so much so that a new disorder has been observed. The disorder is Social Media Addiction and is still not officially acknowledged as a non-substance addiction by APA. There are a lot of studies that examine the symptoms and causes of Social Media Addiction. READ MORE