Essays about: "Business and Economics"

Showing result 16 - 20 of 6067 essays containing the words Business and Economics.

  1. 16. From Stable to Table - The Case of Findus and the Horse Meat Scandal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Erik Bergtoft; Gustaf Johnsson Wallin; [2024]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 17. Undermining My Authority - Becoming a Brand Manager

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tilde Sinnerdal; Sofie Bixo; Ebba Skillius; [2024]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 18. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Abstract : .... READ MORE

  5. 19. Candy clash: M&M’s caught in the crossfire

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Abstract : .... READ MORE

  6. 20. Symbiosis in Open Innovation: Small Firms' Dance with Large Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carl Fröblom; Evelina Holmstedt; Ragnvald Løkholm-Alvestad; [2024]
    Keywords : Open innovation; Licensing; Asymmetric Partnerships; Challenges; Management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore the challenges that small firms face when engaging in open innovation by out-licensing to larger companies. Additionally, it aims to investigate the strategies that these small firms use to manage the challenges. READ MORE