Essays about: "Business-to-business market"

Showing result 16 - 20 of 110 essays containing the words Business-to-business market.

  1. 16. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  3. 17. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jonathan Segerström; Elina Tidström; [2022]
    Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

    Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

  4. 18. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
    Keywords : Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

    Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE

  5. 19. The Climate Case versus The Business Case The Drivers and Motivations for Early Market Adoption of Renewable Energy Innovations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sofie Lindström; Michaela Stensjö; [2021-06-30]
    Keywords : Adoption; Early Market; Eco-Innovations; Renewable Energy; Start-ups; the Paris Agreement.;

    Abstract : The world has committed to a low-carbon global economy where renewable energy is believed to be one key enabler in the green energy transition. However, the adoption of renewable energy innovations is currently too slow to reach the Paris Agreement by 2050. READ MORE

  6. 20. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE