Essays about: "Business-to-business market"

Showing result 26 - 30 of 110 essays containing the words Business-to-business market.

1. 26. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

   University essay from Göteborgs universitet/Graduate School

   Author : Hannes Marten; [2020-07-23]
   Keywords : Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

   Abstract : Introduction: The ongoing transformation towards emission-free means of transportation goes along with the resource-intensive production and integration of electric vehicle batteries. Despite the environmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacity over time and use and are only usable for transportation purposes until reaching 70 to 80 residual capacity. READ MORE

3. 27. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Pataki; Mihail Aittokallio; [2020]
   Keywords : SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

   Abstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE

4. 28. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

5. 29. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

   University essay from SLU/Dept. of Forest Economics

   Author : Julia Algotsson; [2020]
   Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

   Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

6. 30. Understanding Value in Frontier Technology Environments : A case study on indoor air quality and HVAC systems

   University essay from Uppsala universitet/Industriell teknik

   Author : Gerardo Gallegos Castillo; [2020]
   Keywords : Value; Business-to-Business; Indoor Air Quality; Sustainability; HVAC Systems;

   Abstract : Business dynamics have generally been driven by the ability to create and provide value to customers. Value has evolved over time having meanings from merely price to something that actually creates a competitive advantage. READ MORE