Essays about: "Buzzword"

Showing result 1 - 5 of 47 essays containing the word Buzzword.

  1. 1. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  3. 2. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Roberto Delgado Ferrezuelo; [2023]
    Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

    Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE

  4. 3. Grounding the Common Search for Inclusion : How Local Perceptions can be Included in International Peacebuilding Organizations

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Sarah Trochemowitz; [2023]
    Keywords : ;

    Abstract : The term local participation has become a frequently used buzzword within peacebuilding; however, its contextual meaning and practical implications are not well established. Further, most of the literature has focused on international organizations from a state-building and good governance perspective, however, often this does not account for the work and responsibilities which are carried by large-scale peacebuilding INGOs. READ MORE

  5. 4. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

  6. 5. WOMEN’S EMPOWERMENT - A STUDY ON THE ECONOMIC EMPOWERMENT OF WIDOWS IN NAIROBI, KENYA

    University essay from Lunds universitet/Graduate School

    Author : Kajsa Lindström; [2023]
    Keywords : Widowhood; Women’s Empowerment; Gender Equality; Kenya; Power Structures.; Social Sciences;

    Abstract : As international actors and public policies have centered the ambition of gender equity, empowerment has become a buzzword within international development. With its original conceptualization suggesting a process of redefining the structures of power, feminist scholars have noted how empowerment has been robbed of its central element; power. READ MORE