Essays about: "CFA"

Showing result 11 - 15 of 31 essays containing the word CFA.

  1. 11. The Lingering Ravages of Colonialism : A Case study of neocolonialism through Cooperation Agreements in Cote D’Ivoire, and its impact on growth and development.

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Fairuzah Munaaya Atchulo; [2021]
    Keywords : Neocolonialism; Colonialism; Extractive institutions; France; Cote D’Ivoire; Cooperation Agreements; France-Ivorian Cooperation Agreements; Dependency; African growth; and development;

    Abstract : It has been over sixty (60) years since decolonization in Africa. In years gone by, a pattern has emerged of former French colonies being marginally worse off than their British counterparts. Britain and France as the two most dominant colonial powers in Africa allows for these comparisons in growth and development to be made. READ MORE

  3. 12. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE

  4. 13. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE

  5. 14. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yanghan Qian; Markus Fridstrom; Andreas Strömberg; [2020]
    Keywords : Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis;

    Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE

  6. 15. DOES ICT USE AFFECT THE SOCIAL WELL-BEING AND ACADEMIC PERFORMANCE IN SWEDEN? EMPRICAL EVIDENCE FROM PISA 2015?

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Bas Senden; [2019-12-20]
    Keywords : Technology; Social well-being; Mediation; Academic performance; PISA;

    Abstract : Aim: This study takes a quantitative approach, using PISA 2015 data in order to investigate the ICT use of Swedish secondary school students and the effects it has on social well-being as well as academic performance. Importantly, the mediating effects of different aspects of social well-being are taken into consideration to investigate the role they play within the relationship between ICT use and learning outcomes. READ MORE