Essays about: "Social Media Influencer"

Showing result 1 - 5 of 94 essays containing the words Social Media Influencer.

  1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Effect of image in the time of covid-19 and climate change

    University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Author : Armand Tamboly; [2021-01-15]
    Keywords : Covid-19; Photography;

    Abstract : The aim of this essay is to discuss and try to understand the role of image it’s effect on forming our way of thinking and ideology, specifically in relation to nature crisis and pandemics. On the other side I’m also willingto bring attention to our our cosuming lifestyle and it’s impact on the climate. READ MORE

  3. 3. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  4. 4. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
    Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

    Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE

  5. 5. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Lennartsson; Adelina Zeka; [2021]
    Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE