Essays about: "COMMERCE BOOKS"

Showing result 1 - 5 of 17 essays containing the words COMMERCE BOOKS.

1. 1. Role of e-commerce for the survival of food service industry during covid-19

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashraful Islam; Sonia Sultana; [2020]
   Keywords : Challenges of covid-19; adoption of e-commerce; online food order; health and safety; Pandemic; Social distance;

   Abstract : Title: Role of e-commerce for the survival of food service industry during covid-19 Level: Thesis for Master‟s Degree in Business Administration   Authors: Ashraful Islam and Sonia Sultana    Supervisor: Professor Akmal Hyder   Examiner: Dr. Olivia Kang   Final submission date: 28-01-2021     Aim: The aim of the study is to examine the various factors involved in adopting an ecommerce platform to overcome the challenges of the covid-19 pandemic in food service industry. READ MORE

3. 2. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

4. 3. Development of e-commerce within fast moving consumer goods

   University essay from KTH/Fastigheter och byggande

   Author : Julia Olsson; Julia Samaan; [2018]
   Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

   Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

5. 4. Objective Analysis and Development Forecast of Vertical B2B2C E-commerce Mode

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Yuan qu; [2018]
   Keywords : E-commerce model; Vertical B2B2C e-commerce; Objective analysis; Development forecast;

   Abstract : Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. READ MORE

6. 5. Management Between Art and Commerce. Balancing competing institutional logics in cultural and creative industries - A case study of Bonnier Books

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Kendra Ibsen; Tove Kjellén; [2015]
   Keywords : Cultural and creative industries; Publishing; Managing competing institutional logics; Sensemaking; Relating;

   Abstract : Cultural and creative industries (CCIs) have been shown to have a great impact on both GDP and employment. Organizations within CCIs often face challenges due to the inherent tensions between art and commerce. READ MORE