Essays about: "adoption of e-commerce"

Showing result 1 - 5 of 41 essays containing the words adoption of e-commerce.

  1. 1. Role of e-commerce for the survival of food service industry during covid-19

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Ashraful Islam; Sonia Sultana; [2020]
    Keywords : Challenges of covid-19; adoption of e-commerce; online food order; health and safety; Pandemic; Social distance;

    Abstract : Title: Role of e-commerce for the survival of food service industry during covid-19 Level: Thesis for Master‟s Degree in Business Administration   Authors: Ashraful Islam and Sonia Sultana    Supervisor: Professor Akmal Hyder   Examiner: Dr. Olivia Kang   Final submission date: 28-01-2021     Aim: The aim of the study is to examine the various factors involved in adopting an ecommerce platform to overcome the challenges of the covid-19 pandemic in food service industry. READ MORE

  2. 2. The (underestimated) role of product data for winning online retail

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : John Bolmgren; Henrik Lindström; [2020]
    Keywords : E-commerce; Product data; Structure product data;

    Abstract : As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of complexity within the industry - the role of structured product data. READ MORE

  3. 3. Value co-creation through interaction : The how’s and why’s of B2B e-commerce

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013); Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Jonathan Andrén; Daniel Sjöberg; [2020]
    Keywords : value creation; value co-creation; B2B e-commerce; interaction; värdeskapande; värdesamskapande; B2B e-handel; interaktion;

    Abstract : Today, manufacturing firms have started using e-commerce to sell their products and services online. The adoption of e-commerce has made it possible to move the interaction that has traditionally been made between a salesperson and customer through telephone or e-mail, towards making transactions online. READ MORE

  4. 4. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Greta Babenskaite; Mengyu Yang; [2019]
    Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

    Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

  5. 5. Social commerce - A user-centered design approach

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Hampus Johansson; [2019]
    Keywords : user-centered design; social commerce; social commerce design; e-commerce; social media; Technology and Engineering;

    Abstract : Social commerce (s-commerce) is a new paradigm for electronic commerce (e- commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a topic that needs more research, and that creating user-centered s-commerce websites is cumbersome and a hindrance for s-commerce adoption. READ MORE