Essays about: "CONFECTIONARY"

Found 5 essays containing the word CONFECTIONARY.

1. 1. 'Setting the joy free' with Cadbury UK : A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Jordan Bell; [2017]
   Keywords : Persuasion; social media; brands.;

   Abstract : This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). READ MORE

3. 2. Mapping of causes for variation in quality of sugar in chocolate manufacturing

   University essay from Linköpings universitet/Teknisk biologi

   Author : Maja Modigh; [2016]
   Keywords : Cloetta; Chocolate manufacturing; Confectionary manufacturing; chococlate; confectionary; sugar; production; quality; particle size; Karl-Fischer titration; food processing; food processsing industry;

   Abstract : The main purpose of the report is to present possible reasons and solutions for variation in quality of sugar used in confectionery manufacturing, with focus on chocolate manufacturing, at Cloetta Sverige AB in Ljungsbro. The project has its purpose to optimize the quality of both the sugar and manufacturing processes in a long-term perspective, since the variation in quality of the sugar affects, more or less, all manufacturing processes and causes yield losses. READ MORE

4. 3. Entrepreneurial Master Project; Svenska Guldkusten Organic Chocolate.

   University essay from

   Author : Paa Kwesi Essuman; [2012]
   Keywords : ;

   Abstract : Svenska Guldkusten aims to provide value for money in the confectionary industry. Its objective is to provide customers with rich organic chocolate that can be eaten as a source of health and wellbeing. This product will reach markets in South of Sweden, specifically, Blekinge and Skåne. READ MORE

5. 4. The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Nutnaree Chaisirivichien; Vuthi Tansomsakul; [2011]
   Keywords : consumer preception; consumer preference; confectionary; Thai consumer;

   Abstract : Problem: What are Thai consumers’ perceptions toward sugar confectionery  products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. READ MORE

6. 5. Functional Ingredients in Confectionary – What does the Swedish Consumer Say?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Patrik Löfving; [2005]
   Keywords : Fokus grupp; Functional Food; Godis; Innovationer; Segmentering; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : This study has in line with its explorative purpose found a number of areas that would be interesting for further research. The innovation of functional confectionary caused problems for the consumer regarding the mix of health (functional food) and taste (confectionary). READ MORE