Essays about: "CRM ICT"

Showing result 1 - 5 of 8 essays containing the words CRM ICT.

  1. 1. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Ibrahim Ali Mehkri; [2023]
    Keywords : citizen inquiries; e-Government; Sweden; CRM;

    Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE

  3. 2. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rehan Shaikh; [2015]
    Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

    Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

  4. 3. Factors in Cloud Computing Adoption

    University essay from Lunds universitet/Institutionen för informatik

    Author : Moneer Jlelaty; Youssef Monzer; [2012]
    Keywords : Small Organizations; Factors; Cloud Computing; Adoption; IT Solution; Information Technology.; Technology and Engineering;

    Abstract : Many organizations today are striving to gain competitive advantages and work efficiently in the demanding market through the adoption of ICT (Information and Communications Technology) solutions such as ERP (Enterprise Resource Management), CRM (Customer Relationship Management), and Business Analytics Systems. However, these Information Technology (IT) solutions can be quite expensive for small organizations (Misra and Mondal, 2011; Benlian and Hess, 2011). READ MORE

  5. 4. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  6. 5. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE