Essays about: "Cecilia Baron"

Found 1 essay containing the words Cecilia Baron.

  1. 1. Hashtag InvestorRelations - An Exploratory Study of Investor Relations in a Social Media Context

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Cecilia Baron; Maria Bäckman Berg; [2016]
    Keywords : Investor Relations; Social Media; Investors; Sensegiving; IR;

    Abstract : This thesis explores how social media influences the practice of investor relations. Following the perspective of investor relations as a sensegiving function, a qualitative study, based on 16 in-depth interviews with 21 investor relations representatives of Swedish listed corporations, has been conducted. READ MORE