Essays about: "Challenges of entering new international markets"

Showing result 6 - 10 of 10 essays containing the words Challenges of entering new international markets.

  1. 6. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
    Keywords : Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

    Abstract : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. READ MORE

  3. 7. Entry mode strategy for entering a foreign market with a new product

    University essay from Göteborgs universitet/Graduate School

    Author : Carl-Filip Clausson; Daniel Johansson; [2011-07-15]
    Keywords : ;

    Abstract : In today’s pattern of the globalization process, international business is not limited to only large corporations. Small- and medium-sized enterprises, SMEs, are also more frequently targeting foreign markets in order to expand their respective businesses and to increase sales and profits. READ MORE

  4. 8. Why on earth would you start your business in China when you could just as well do it back home? : - The internationalisation of new entrepreneurial ventures

    University essay from Företagsekonomiska institutionen

    Author : Marielle Boström; [2009]
    Keywords : Internationalisation; Born Globals; INV; Entrepreneurial Ventures; China; Guangxi;

    Abstract : Historically the research of International Business and the internationalisation of companies have been concentrated to large, mature companies with extensive resources to deploy in new markets. Since the 90’s a big field of research has though been on so called born globals, or international new ventures. READ MORE

  5. 9. Destination India : A minor field study on how Swedish companies can facilitate their establishment in India

    University essay from Företagsekonomiska institutionen

    Author : Pernilla Henkow; Cecilia Otteland; [2006]
    Keywords : ;

    Abstract : We are about to, or already have, entered the Asian century meaning that this huge continent is going to play a key role in the world’s economy in the future. New vibrant markets provide all kinds of business opportunities for companies around the world. There is no time being a passive player, standing beside and watch. READ MORE

  6. 10. Springboarding : A study of Swedish SMEs established in Singapore

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Christofer Johansson; Gustaf Bergström; [2006]
    Keywords : SME; internationalization; Singapore; springboarding; market entry;

    Abstract : Background: For Small and Medium Sized Enterprises (SME), international expansion is important strategy for growth. However, considering the facts that SMEs often are characterized by limited personal and financial resources, and that new international markets pose challenges in terms of differences in for instance culture, language and political systems, international expansion is a risky business. READ MORE