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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elizabeth Wangeci Muriu; [2021]
    Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

    Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

  3. 2. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yannik Puth; [2018]
    Keywords : market research; information sources; networks; international market development; Swedish manufacturing firms;

    Abstract : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. READ MORE

  4. 3. Swedish Edtech Going Global

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Teresa Garcia; Nathalie Thiel; [2018]
    Keywords : Edtech; Internationalisation; Business Model; SME; Born Global;

    Abstract : The educational technology sector is an emergent industry across the world. Highly technological ventures in this field from smaller national markets, such as Sweden, often find themselves soon outgrowing the domestic market, and choose to internationalise quickly to further their growth. READ MORE

  5. 4. Bouncing back to the global market : How international heritage affects the re-internationalization process of Portuguese and Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Florian Nanninga; Fábio Costa; [2016]
    Keywords : Foreign market entry; Market exit; De-internationalization; International heritage; International market re-entry; Re-internationalization;

    Abstract : Globalization has driven the internationalization of both SMEs and large enterprises and has caused new opportunities and challenges to emerge. As a result of these new challenges, such as increased foreign competition, or due reasons such as lack of international experience, change in strategy, or dissatisfaction about their performance, many internationalized firms withdraw from their international operations. READ MORE

  6. 5. Modular Internationalisation Strategy

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Philip Hallehn; Victor Lindgren; [2015]
    Keywords : International business; Internationalisation strategy; Organisational structure; Modularity; Modular processes; Modules; Components;

    Abstract : Purpose – Previously, modularity has mainly been studied in a production context. This paper highlights the opportunities and challenges of a modular strategy in an internationalisation context. READ MORE