Essays about: "Charlotte Bengtsson"

Found 1 essay containing the words Charlotte Bengtsson.

  1. 1. Recipe for success : A study on marketing communication strategies for live performers within the entertainment industry and how to reach international success.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Karolina Janowska; Charlotte Bengtsson; [2010]
    Keywords : international marketing communication strategies; artist; live performer; entertainment industry; success;

    Abstract : When it comes to the entertainment industry and the live performers these artists are in need of valuable communication strategies in order for them to reach the consumers they would like to reach and gain the success that they want. Although this is a known fact, it is difficult for the artists to know which marketing communication strategies to use and how to use them. READ MORE