Essays about: "Choudhury Siam"

Found 1 essay containing the words Choudhury Siam.

  1. 1. The Road to China : The Alternative Establishment Chain of H&M, Fagerhult and Nordic Light

    University essay from Företagsekonomiska institutionen

    Author : Michael Jonsson; Choudhury Siam; [2009]
    Keywords : Internationalisation; Establishment Chain; Sourcing Strategies; Uppsala Internationalisation Model; China;

    Abstract : The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. READ MORE