Essays about: "Company brand"

Showing result 21 - 25 of 721 essays containing the words Company brand.

1. 21. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amelia Grace Elburn; [2023]
   Keywords : Business and Economics;

   Abstract : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. READ MORE

3. 22. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

4. 23. Supplier engagement for biodiversity : current situation and views

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anouk Van Obergen; [2023]
   Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

   Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

5. 24. Developing a Components List for a Shoe Repair Kit for Leather Sneakers, Designed for Consumer Use

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Izabell Gustafsson; Ellen Nordholm; [2023]
   Keywords : Repair; Leather Sneaker Repair; Product Lifetime; Shoe-Wear; Sustainable Consumption; Circular Economy.;

   Abstract : This thesis is being conducted by two final year Bachelor degree students, collaborating with a Swedish fashion brand producing leather sneakers with the aim to investigate the most common wear and tear of shoes in metropolitan and suburban environments. Shoes are readily known for having a relatively short product lifecycle and with few alternatives to prolong the materials usefulness at the end. READ MORE

6. 25. The effects of different acquisition strategies on brand equity and purchase intention

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pupu Jin; [2023]
   Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

   Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE