Essays about: "Consumer-Brand Relationship"

Showing result 6 - 10 of 35 essays containing the words Consumer-Brand Relationship.

  1. 6. Get broke or build hope - The implications of woke brand activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Renyo Aslan; Omid Mirkhandan; [2022]
    Keywords : Brand Activism; FMCG; Consumer-Brand Relationship; Attachment-Aversion Model; Netnography; Business and Economics;

    Abstract : .... READ MORE

  3. 7. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Isa Melker; [2021]
    Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

  4. 8. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  5. 9. Does Facebook and Instagram Advertisement have an impact on Consumer Attitude?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azizul Karim; [2021]
    Keywords : ;

    Abstract : Social media has been effectively changed the marketing strategies of different companies. Theprocess of advertising on social media also attracts negative comments on the brands and institutionsmaking such advertisements. The paper sought to establish the impact of such advertisements onoverall consumer attitudes. READ MORE

  6. 10. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; [2021]
    Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE