Essays about: "retail"

Showing result 1 - 5 of 768 essays containing the word retail.

  1. 1. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  2. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Employment effects of an increase in sugar tax

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Viktoria Carshaw; [2019-02-15]
    Keywords : ;

    Abstract : This paper examined the changes in employment in industries with close ties to sugary products sales following an increase in sugar tax in Norway in January 2018. Using the data from Statistics Norway and having removed seasonality, interrupted time series analysis was conducted. READ MORE

  4. 4. Customer segmentation of retail chain customers using cluster analysis

    University essay from KTH/Matematisk statistik

    Author : Sebastian Bergström; [2019]
    Keywords : Cluster analysis; customer segmentation; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; big spenders; statistics; applied mathematics; unsupervised learning; Klusteranalys; kundsegmentering; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; storkonsumenter; statistik; tillämpad matematik;

    Abstract : In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. READ MORE

  5. 5. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE