Essays about: "Controversy"

Showing result 16 - 20 of 227 essays containing the word Controversy.

  1. 16. Market Reaction to Environmental Controversies: The role of perceived behaviour

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Christian Emidi; Sebastian Galan; [2023]
    Keywords : ESG; environmental controversies; market reaction; perceived behaviour; anchoring; Business and Economics;

    Abstract : The rising importance of ESG related issues has been witnessed both by recent literature and surveys. In this paper, we first analyse whether environmental controversies have a significant impact on the involved companies’ stock returns. READ MORE

  3. 17. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nina Björnsson; [2023]
    Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

  4. 18. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

  5. 19. TikTok Risk or Threat? Competing narratives about risk and threats in the US case

    University essay from Umeå universitet/Statsvetenskapliga institutionen

    Author : Stephanie Scatton; [2023]
    Keywords : TikTok; USA; social media; securitization; riskification; case study; risk; threat; content analysis.;

    Abstract : TikTok a Chinese-based social media application, in the last five years has reached global success. It became the first non-American application to reach such massive popularity. This has sparked controversy in the US. Recent studies have highlighted the benefits and disadvantages of this social media app. READ MORE

  6. 20. Sports & politics : Legacy, rights, and labour within the soft power mechanisms of the United Bid 2026

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Antonio-Adrian Ioana; [2023]
    Keywords : ;

    Abstract : The 2022 World Cup, a major opportunity for Qatar to enhance its soft power, had recently concluded with a victory that was as heavily contested as it was celebrated, namely the crowning of Argentina as world champions. Argentina’s win comes as a culmination for over a decade of continuous debates on critical topics that disempowered Qatar on the global stage, such as the exploitation of labor during the preparation for the 2022 WC which led to thousands of deaths of migrant workers, or the briberies offered by the Qatari government in order to influence the votes for the hosting rights. READ MORE