Essays about: "David Högqvist"
Found 1 essay containing the words David Högqvist.
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1. Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: Sensory Marketing - Does music influence customers? Effects of music on customer behaviour, emotion and perceived atmosphere towards a specific product category Background A new area of research within the field of marketing have grown since the 2010’s. This type of marketing is called Sensory Marketing and it can be used to trigger subconscious emotions within consumers by using the human senses: sight, hearing, smell, feeling and taste. READ MORE
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