Essays about: "marketing and culture ideas"

Showing result 1 - 5 of 12 essays containing the words marketing and culture ideas.

1. 1. "We Have Space For You" Promoted Migration and Selective Inclusion? Dutch Migration in a Swedish Context

   University essay from Lunds universitet/Genusvetenskapliga institutionen

   Author : Hanna Mächs; [2021]
   Keywords : Intra-EU migration; skilled work; bordering practices; gender; ’whiteness’; Social Sciences;

   Abstract : Every year, a big number of Swedish municipalities market themselves through an Emigration fair in Holland, with the aim to attract Dutch workforce, or more generally, bring new inhabitants to their respective region. In the marketing campaigns, specific stereotypic images of Sweden emerge, that are said to be specifically attractive to the putative Dutch migrants. READ MORE

3. 2. The future of maintenance work at a Swedish steel producer : Effective and Attractive workplaces through Industry 4.0

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johanna Edlund; Per Hellström; [2019]
   Keywords : Industry 4.0; Work environment; Future industry; Human work science; Steel industry; Attractive workplace; Participation; Resistance; Maintenance work; Industri 4.0; Arbetsmiljö; Framtidens industri; Arbetsvetenskap; Stålindustri; Attraktiva arbeten; Delaktighet; Motstånd; Underhållsarbete;

   Abstract : Industry 4.0 is being investigated all around the world and it brings an entire arsenal of new tech-nology. It is during major technological changes where we have the chance to change old pat-terns. READ MORE

4. 3. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joana Gama Filho; Melanie Hopkins; [2018]
   Keywords : Critical Studies; Consumer Culture Studies; Postmodernism; Internet; Love; Interpersonal Relationships; Social Media; Dating Apps; Tinder; Digital Society; Business and Economics;

   Abstract : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. READ MORE

5. 4. The period is political - Activist advertising of female sanitary products

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Amanda Pettersson; [2018]
   Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

   Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE

6. 5. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE