Essays about: "marketing and branding in politics"

Showing result 1 - 5 of 7 essays containing the words marketing and branding in politics.

1. 1. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Miriam Green; [2019]
   Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

   Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

3. 2. Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anupong Tumjanda; Shah Alam Riaz Tarar; [2019]
   Keywords : Marketing and branding; marketing and branding in politics; cynicism; political apathy; young people; Business and Economics;

   Abstract : Title: Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People Date of Seminar: 5th June, 2019 Course: BUS N39. Degree Project in Global Marketing Authors: Shah Alam Riaz Tarar & Anupong Tumjanda Supervisor: Jon Bertilsson Keywords: Marketing and branding, marketing and branding in politics, cynicism, political apathy, young people Thesis Purpose: This study investigates the reason for political apathy among the youth despite the growth of marketing and branding in politics. READ MORE

4. 3. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Satu Sekki; [2017]
   Keywords : Nation branding; Soft power; Public diplomacy; Power; Visual communication;

   Abstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE

5. 4. So tell me, how do I look? : A study of how voters perceive the political brand image of the Sweden Democrats

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Vanessa Ibragic; Sepanta Sharafuddin; [2016]
   Keywords : Political Marketing; Political Branding; Political Brand Image; Politics; the Sweden Democrats; Single-Issue Party; Political Parties;

   Abstract : There has been a growing interest in applying concepts and strategies of brand management in the political sphere. However, it has been argued that the phenomenon of political brand image has been given little attention. Therefore the purpose of this study is to explore the political brand image of the Sweden Democrats from voters’ perspective. READ MORE

6. 5. Consumption: From Cradle to Grave

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellen Dorsman; Mikkel Munk Jensen; [2013]
   Keywords : childmarketing; advertising; branders conceptualization; branding; societal developments; child consumerism; Business and Economics;

   Abstract : Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. READ MORE