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1. 1. Distancing From Dirt: A Qualitative Study on How Cancel Culture Has Become a Resource for Identity Construction in an Online Setting

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Åhl; Jasmina Smajlovic; [2021]
   Keywords : Identity Construction; Consumer Identity; Framing; Cancel Culture; Oatly; DisneyPlus; Business and Economics;

   Abstract : With this research we aim to understand the dynamics of consumers' use of cancel culture as a resource for their identity construction online. Theories included were surrounding framing, morality, consumers as moral protagonists, purity and dirt as well as distaste and symbolic violence. READ MORE