Essays about: "Dramatism"

Found 4 essays containing the word Dramatism.

  1. 1. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  3. 2. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anastasiia Aniskova; [2020]
    Keywords : Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

    Abstract : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. READ MORE

  4. 3. A Rhetorical Criticism of Google´s European Identification Strategies

    University essay from Uppsala universitet/Avdelningen för retorik

    Author : Kristoffer Nordman; [2014]
    Keywords : Rhetoric; Business Communication; Communication Science; Google; Lobbying; EU; European Union; Kenneth Burke; Burke; Identification; Eric Schmidt; Eric E. Schmidt; Innovation Policy; European Innovation Convention; Public Relations; Public Affairs; Government Outreach; Corporate Political Influence;

    Abstract : This thesis examines Google’s Executive Chairman Eric E. Schmidt’s speech at the European Innovation Convention 2011 from the perspectives of Kenneth Burke’s dramatism and identification theories. In the wider context it aims to contribute to the analyses of human progress traced through the history of our technologies and inventions. READ MORE

  5. 4. Attitudes toward Attitude : Kenneth Burke's views on Attitude

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Waldemar Petermann; [2013]
    Keywords : Kenneth Burke; attitude; symbolic action; Dramatism; Pentad; Hexad;

    Abstract : In this thesis, a review of Kenneth Burke's use of the term attitude in his published works as well as in some unpublished notes, drafts and letters, is performed. Three periods of different usage are found. Early works feature a pervasive attitude with elements of both body and mind. READ MORE