Essays about: "Ebba Håkansson"

Found 2 essays containing the words Ebba Håkansson.

  1. 1. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  3. 2. Hur tänkte de här!?

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Ebba Håkansson; [2019]
    Keywords : Technology and Engineering;

    Abstract : .... READ MORE