Essays about: "Elaboration Likelihood Model"

Showing result 11 - 12 of 12 essays containing the words Elaboration Likelihood Model.

1. 11. The Impact of Influencer Marketing on Consumers' Attitudes

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
   Keywords : Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

   Abstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE

3. 12. Attracting Digital Native Students Through Digital Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Karin Vennberg; [2018]
   Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

   Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE