Essays about: "Elaboration Likelihood Model"

Showing result 6 - 10 of 12 essays containing the words Elaboration Likelihood Model.

1. 6. The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sofia Bjursåker; [2021]
   Keywords : elaboration likelihood; argument quality; source credibility; risk perception; visual design; perceived message effectiveness; vaccine hesitancy; health communication; risk communication; covid-19; Social Sciences;

   Abstract : Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. READ MORE

3. 7. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

4. 8. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
   Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

   Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE

5. 9. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jacob Wellershaus; William Hermansson; [2020]
   Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

   Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE

6. 10. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Bengtsson; Cecilia Menninge; [2020]
   Keywords : Cultural ideals; elaboration likelihood model; Generation Z; identity; purchase behavior; Swedish females;

   Abstract : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling  Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. READ MORE